Pinoy Buzz: AGB Nielsen

How GMA-7, ABS-CBN fared in TV ratings in February 2016

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - Broadcast media giants ABS-CBN and GMA-7 both claim their lead for the month of February 2016 citing data from different TV ratings provider - Kantar Media and AGB Nielsen. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8My8WjLKl5Fi-Hv6q4VwijyWSygj3FdJ963AuKmoQWf8NnNy6o0yGO8hDjFww4Qj_jH8hyO5x7t_m9_0iC6I-i7nEC0P9vKNdyQRWKXBgn9fc1JHNDbYjwqgduf_1o5X26514sGa_RKuz/s1600/ABS-CBN-vs-GMA-tv-ratings.jpg" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;"><img alt="GMA-7, ABS-CBN tv ratings February 2016" border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8My8WjLKl5Fi-Hv6q4VwijyWSygj3FdJ963AuKmoQWf8NnNy6o0yGO8hDjFww4Qj_jH8hyO5x7t_m9_0iC6I-i7nEC0P9vKNdyQRWKXBgn9fc1JHNDbYjwqgduf_1o5X26514sGa_RKuz/s640/ABS-CBN-vs-GMA-tv-ratings.jpg" title="GMA-7, ABS-CBN tv ratings February 2016" width="560" /></a></div> Kantar Media: ABS-CBN sweeps Top 10 programs in February ABS-CBN swept the top 10 programs and has average audience share of 45% from combined urban and rural homes nationwide vs. GMA-7’s 35% based on Kantar Media report. The primetime's action-drama series “FPJ’s Ang Probinsyano” (43.2%) is still the number one program in the country. It is followed by “Pangako Sa ‘Yo” (40.1%), which repeatedly broke its ratings record during its final month. This is the first time both shows breached the 40% mark for its monthly average rating since they premiered. Another show that ended in the Top 5 was “Dance Kids” (35.2%) at the 3rd spot, followed by the new primetime favorite “Dolce Amore” (34.6%), and the weekend program “Pilipinas Got Talent Season 5” (32.7%). Completing the Top 10 are “MMK” (31.6%), “TV Patrol” (30%), the only newscast in the Top 10, “Wansanapataym” (29.8%), “Home Sweetie Home” (26.7%), and Rated K (24.6%). Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population. The primetime block remained Kapamilya country with ABS-CBN recording an average audience share of 51% vs. GMA’s 32% AGB Nielsen: GMA is undisputed no. 1 in Urban Luzon and Mega Manila GMA claimed it outranked rival networks in Urban Luzon with 40.1 percent, up 7.1 points from ABS-CBN’s 33 percent based on service provider Nielsen TV Audience Measurement. GMA said it has a big lead in Mega Manila, which now makes up 60 percent of the urban TV household population in the country. GMA registered 41.7 percent, leading ABS-CBN’s 30.2 percent by 11.5 points. Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this year. </div>

How GMA-7, ABS-CBN fared in TV ratings in February 2016

MANILA, Philippines - Broadcast media giants ABS-CBN and GMA-7 both claim their lead for the month of February 2016 citing data from differe...

ABS-CBN vs. GMA: Which network is the real no. 1 in TV Ratings for January 2016

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - ABS-CBN and GMA Network both claimed leadership as the most watched TV network nationwide for January 2016 based from different ratings service provider Kantar Media and AGB Nielsen. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbWNtx6It__t6T8Whhb-fg5CT2OEWRc_YQu_kYgzpz3VefB8vbEPJJ0PFN32ugCwfpiiqbHFaqXbVjc5up1g-iLlnwsJb26sBQMt9zv8GQ8nz-j2U4OR08ABZ2QCZt701aAn0gqp6HUApI/s1600/ABS-CBN-vs-GMA-tv-ratings.jpg" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;"><img alt="ABS-CBN vs. GMA: Which network is the real no. 1 in TV Ratings for January 2016" border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbWNtx6It__t6T8Whhb-fg5CT2OEWRc_YQu_kYgzpz3VefB8vbEPJJ0PFN32ugCwfpiiqbHFaqXbVjc5up1g-iLlnwsJb26sBQMt9zv8GQ8nz-j2U4OR08ABZ2QCZt701aAn0gqp6HUApI/s640/ABS-CBN-vs-GMA-tv-ratings.jpg" title="ABS-CBN vs. GMA: Which network is the real no. 1 in TV Ratings for January 2016" width="560" /></a></div> The Kapamilya network said it ruled last January after the station garnered an average audience share of 43% from combined urban and rural homes vs GMA 7’s 36%, according to recent data from Kantar Media. Meanwhile, GMA claimed the network garnered 37.5 percent in NUTAM (National Urban Television Audience Measurement) in January (with the dates of January 24 to 31 based on overnight readings), up 2.2 points from ABS-CBN’s 35.3 percent. Kantar Media: ABS-CBN tops January 2016 ratings game ABS-CBN kept a stronghold of the primetime block hitting an average audience share of 48% nationwide versus rival’s 33%. The station’s afternoon block also garnered a 42% nationwide rating versus GMA’s 37%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population. Still topping the list of most watched programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.8% followed by “Pangako Sa’Yo” with 31.4% which tied at second with weekend top-raters “Maalaala Mo Kaya” and “Wansapanataym.” “Dance Kids” maintained its good showing (29.8%) at third place. Primetime newscast “TV Patrol” continues to be the choice news source of majority of the Filipinos as the only news program in the Top 10 programs of January, landing at the fourth spot with an average national TV rating of 28.7%. Two new programs also debuted strongly in January. “Pilipinas Got Talent Season 5” averaged a rating of 26.6% while late morning feel-good series “Be My Lady” earned a remarkable 18.3% rating, almost 10 points higher than competition. “Rated K” (24.3%) and “Home Sweetie Home” (24.1%) rounded up the Kapamilya programs in the Top 10. “It’s Showtime” (16.1%) was also able to regain the lead in the weekday noontime slot as its rival show’s rating dropped to 15.2%. ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 45% vs GMA’s 36%; in Visayas with 54% vs rival’s 26% and in Mindanao with 55% vs GMA’s 27% Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus). International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International. GMA Network keeps nationwide ratings leadership in January GMA continued to be the most watched channel across all timeblocks in Urban Luzon and Mega Manila, where most of the urban TV households are found. Urban Luzon accounts for 77 percent, while Mega Manila increased its urban population share to 60 percent effective January 2016. In Urban Luzon, GMA posted a total day audience share of 42.5 percent, higher than ABS-CBN’s 30.1 percent by 12.4 points and TV5’s 7.4 percent by 35.1 points. The Kapuso Network was also largely ahead in Mega Manila with 44 percent, leading ABS-CBN’s 27.4 percent by 16.6 points and TV5’s 7.8 percent by 36.2 points. Compared to its rival ABS-CBN, more Kapuso programs entered the top 30 programs (including specials) list in NUTAM, Urban Luzon and Mega Manila. The reality sitcom Pepito Manaloto took the top spot in Urban Luzon; while multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged number one in Mega Manila and led the list of Kapuso shows in NUTAM. Magpakailanman, Eat Bulaga, Marimar, 24 Oras, Ismol Family, Sunday Pinasaya, and Little Nanay also ranked among the top-performing programs in January. Completing the list are Because of You, That’s My Amboy, Celebrity Bluff, Wowowin, 24 Oras Weekend, The Half Sisters, Karelasyon, Kapuso Primetime Cinema, Vampire Ang Daddy Ko, IMBG 20 I Am Bubble Gang, Wish I May, Wanted: President, Buena Familia and i-Witness. So, which network do you think is the real number 1? Tell us in the comment section below.</div>

ABS-CBN vs. GMA: Which network is the real no. 1 in TV Ratings for January 2016

MANILA, Philippines - ABS-CBN and GMA Network both claimed leadership as the most watched TV network nationwide for January 2016 based from...

It's Showtime rejuvenates, clobbers Eat Bulaga in national TV ratings

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - For two consecutive weeks, ABS-CBN noontime show It's Showtime continues to win against its rival program “Eat Bulaga” in national TV ratings, data from Kantar Media says. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRaKiTyh4M2IskGqZCZCjnzqnwn_NgGKbEo2f48eDaDDi3mQTgtohyQCzgbPjd5YDSKqDfyOmH5sV-a-JNa5ER3RyKZHSVfnL6Lqhv_eLIUis9yimpYbYm8cDMa0MTI5zTfELQeLS8-kuI/s1600/its-showtime-tawagngtanghalan-ratings-vs+aldub.jpg" imageanchor="1" rel="nofollow" style="margin-left: auto; margin-right: auto;"><img alt="Kantar Media: It's Showtime rules nationwide TV ratings against Eat Bulaga." border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRaKiTyh4M2IskGqZCZCjnzqnwn_NgGKbEo2f48eDaDDi3mQTgtohyQCzgbPjd5YDSKqDfyOmH5sV-a-JNa5ER3RyKZHSVfnL6Lqhv_eLIUis9yimpYbYm8cDMa0MTI5zTfELQeLS8-kuI/s640/its-showtime-tawagngtanghalan-ratings-vs+aldub.jpg" title="Kantar Media: It's Showtime rules nationwide TV ratings against Eat Bulaga." width="560" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Kantar Media: It's Showtime rules nationwide TV ratings against Eat Bulaga.</td></tr></tbody></table>In a report, It’s Showtime consistently beat its rival noontime show on weekdays and was able to get as high as 3 points advantage over Eat Bulaga. It’s Showtime started the week strong with a national TV rating of 16.6% (January 18) maintaining its lead over Eat Bulaga’s 14.9%. The Kapamilya noontime show hit 16.6% vs rival’s 14% last January 19, and scored 16.7% vs rival’s 14.4% last January 20. Since the start of the year, It's Showtime introduced new segments such as guessing game 'TrabaHula' and the comeback of talent search show "Tawag ng Tanghalan." The latter is said to give good ratings to the Kapamilya show. January 18-21, 2016 Comparative Total Philippines (Urban+ Rural) Ratings Data: ABS-CBN vs. GMA7 Source: Kantar Media / TNS <ul style="text-align: left;"><li>January 18: It’s Showtime (16.6%) vs. Eat… Bulaga! (14.9%)</li><li>January 19: It’s Showtime (16.6%) vs. Eat… Bulaga! (14.0%)</li><li>January 20: It’s Showtime (16.7%) vs. Eat… Bulaga! (14.4%)</li><li>January 21: It’s Showtime (17.1%) vs. Eat… Bulaga! (14.0%)</li></ul> Marketing expert says Eat Bulaga viewership "deteriorated rapidly" While the Kapamilya noontime show is rejuvenating and claiming the lead on daytime block, marketing expert Josiah Go and other entertainment websites observed that the Kapuso longest running noontime program now reached its plateau and the Aldub tandem of Maine Mendoza and Alden Richards is possibly losing its appeal. <center><div id="abdplayer"><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/o6TC5DwXDbY" width="560"></iframe></div></center> The AlDub phenomenon which started in July 2015 helped Eat Bulaga's audience share to skyrocket from base of 2.5 million households to 6.2 million during the Tamang Panahon concert on October 24. Go pointed out that Eat Bulaga "showed a rapidly declining base of viewers" in November and December 2015. "This further dropped to 3.3 million on December 19 and finally to 2.65 million on December 26," he said. The observation on Eat Bulaga's rating drop was based on Kantar Media Philippines data. He further said that the decline in audience share being experienced by Eat Bulaga "Kalyeserye" can be attributed to two factors: Maine was able to finally meet Alden in person during the "Tamang Panahon" concert and she lost her mysterious quality since viewers were able to hear her real voice. AGB Nielsen data shows declining TV ratings of Eat Bulaga in Mega Manila In span of six months of AlDub dominance, Eat Bulaga was able to get as high as 50.8% of ratings for the "Tamang Panahon" event at the Philippine Arena. It's Showtime on that period registered a TV rating of 5.4% only in Mega Manila. However, a big decline in TV ratings were observed in December 2015 on which Eat Bulaga's weekday ratings were on 23+ up range. From January 1-16, 2016, Eat Bulaga's lowest Mega Manila rating reached 21.3% last January 6 while no episode has yet reached 30%. Eat Bulaga remains to be the most-watched show in the daytime block with It's Showtime now getting double digit rating according to the data of AGB Nielsen. RELATED STORY <a href="http://pinoybuzz.blogkorner.com/2016/01/aldub-fever-now-over-its-showtime-beats-eat-bulaga-in-tv-ratings.html" rel="nofollow">AlDub fever now over? It's Showtime beats Eat Bulaga in TV ratings</a></div>

It's Showtime rejuvenates, clobbers Eat Bulaga in national TV ratings

MANILA, Philippines - For two consecutive weeks, ABS-CBN noontime show It's Showtime continues to win against its rival program “Eat Bu...

ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - Television networks ABS-CBN and GMA-7 both claimed their ratings lead for November 2015 citing data from different ratings service providers Kantar Media and AGB Nielsen. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHXw_WMrSakC7I_00rzwsCOoIjml1ZI9kxJbltLSwZCAyVsKuRd-Qt2gJQlMtA8JvuZfOgQ2a3tPgEVio3k27nqi5nT0sKb1uo1KtWNZnlmeyimsbfiu1dmhHqAov72DH4bxTxiccE4eOC/s1600/GMA-ABS-CBN-november-2015-ratings.jpg" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;"><img alt="ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015" border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHXw_WMrSakC7I_00rzwsCOoIjml1ZI9kxJbltLSwZCAyVsKuRd-Qt2gJQlMtA8JvuZfOgQ2a3tPgEVio3k27nqi5nT0sKb1uo1KtWNZnlmeyimsbfiu1dmhHqAov72DH4bxTxiccE4eOC/s640/GMA-ABS-CBN-november-2015-ratings.jpg" title="ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015" width="560" /></a></div> According to Kantar Media, ABS-CBN remains to be the most watched TV network in the country last November after the Kapamilya Network garnered an average audience share of 42% from combined urban and rural homes vs GMA 7’s 38%. Meanwhile, GMA Network claimed dominance in TV ratings using the dates of November 22 to 30 based on overnight data of AGB Nielsen. It says that GMA continued to pull away from its closest competitor in National Urban Philippines, increasing its lead over ABS-CBN to 5.7 points. Driven by its strong performance across all dayparts, GMA posted a 39.3 percent total day household audience share in NUTAM, beating ABS-CBN’s 33.6 percent as well as TV5’s 8.2 percent. ABS-CBN remains on top of ratings game in November The Kapamilya Network kept a stronghold of the primetime block hitting an average audience share of 49% nationwide versus rival’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population. Still on top of the most watched programs list in the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.9% followed by “Pangako Sa’Yo” with 34.8% and newcomer “Dance Kids,” which instantly landed on the third spot with 31.6% after only three weeks on air. “Wansapanataym” climbed two notches to number four from previous month’s sixth with 31.5% followed by primetime newscast “TV Patrol” (31.4%) and weekend favorites “MMK” (28.2%) and “Home Sweetie Home” (28%). Primetime series “Pasion De Amor” and comedy show “Goin Bulilit,” meanwhile, tied at the ninth spot both scoring an average national TV rating of 26%. ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 42% vs GMA’s 40%; in Visayas with 53% vs rival’s 29% and in Mindanao with 54% vs GMA’s 29%. GMA Network strengthens nationwide ratings lead in November The Kapuso Network maintained its robust performance in the daytime blocks in NUTAM with its audience share in the morning block reaching 36.3 percent, 6.1 points ahead of ABS-CBN’s 30.2 percent and 25.6 points ahead of TV5’s 10.7 percent. GMA was also largely ahead in the afternoon block with 46.4 percent, up 18.2 points from ABS-CBN’s 28.2 percent and up 39.3 points from TV5’s 7.1 percent. Leading across all dayparts, GMA also kept its stronghold in viewer-rich Urban Luzon and Mega Manila, which represent 77 percent and 59 percent, respectively, of all urban TV households in the country. In Urban Luzon, GMA recorded 44.1 percent, leading ABS-CBN’s 29 percent by 15.1 points and TV5’s 7.3 percent by 36.8 points; while in Mega Manila, GMA ruled with 46.3 percent, ahead of ABS-CBN’s 25.5 percent by 20.8 points and TV5’s 7.6 percent by 38.7 points. The Kapuso Network also asserted its dominance in the list of top-rating programs in NUTAM with 18 out of the 30 top programs belonging to GMA based on Nielsen data. More GMA programs also entered the lists for Urban Luzon and Mega Manila. Magpakailanman became the most watched program in Mega Manila and Urban Luzon, and led the roster of Kapuso shows in NUTAM. Pepito Manaloto, Eat Bulaga, Kapuso Mo, Jessica Soho, Ismol Family, Marimar, 24 Oras, 24 Oras Weekend, and Sunday Pinasaya also occupied top slots in the lists. Newly launched dramas Little Nanay and Because of You, along with Vampire Ang Daddy Ko, Imbestigador, Karelasyon, Beautiful Strangers, Kapuso Movie Festival, Celebrity Bluff and Wowowin also made it to the top programs list. Which TV network is the real number one?</div>

ABS-CBN, GMA-7 both claim nationwide ratings lead in November 2015

MANILA, Philippines - Television networks ABS-CBN and GMA-7 both claimed their ratings lead for November 2015 citing data from different rat...