Ariel Men Push for Gender Equality with #JuanWash

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines — In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGS_VvvfTfcf0b4b9NQ5oGm3q3TP6F5zDViTgnsOSplYG4qUBNJ3pkBVk-G-7Ywu3-ywYJt6nDRODyEO42MmwnYiK_l1OeOixv-Y_09Q6JDVRHrfZvK9QNXI6oeVvtSL5b67RNadsr48IL/s1600/Ariel+%2523JuanWash-bianca-john-prats.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Proud​ ​wives​ ​to​ ​Juan​ ​Washers​: Isabel Oli-Prats and Bianca Gonzalez-Intal" border="0" class="img" data-original-height="960" data-original-width="1440" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGS_VvvfTfcf0b4b9NQ5oGm3q3TP6F5zDViTgnsOSplYG4qUBNJ3pkBVk-G-7Ywu3-ywYJt6nDRODyEO42MmwnYiK_l1OeOixv-Y_09Q6JDVRHrfZvK9QNXI6oeVvtSL5b67RNadsr48IL/s1600/Ariel+%2523JuanWash-bianca-john-prats.jpg" title="Proud​ ​wives​ ​to​ ​Juan​ ​Washers​: Isabel Oli-Prats and Bianca Gonzalez-Intal" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Proud​ ​wives​ ​to​ ​Juan​ ​Washers​: Isabel Oli-Prats and Bianca Gonzalez-Intal introduce the celebrity Ariel Men at the first ever Ariel Men #JuanWash Bash.</td></tr></tbody></table>Recognizing that chores can be done by anyone, <b>Ariel</b> rolled out the <b>#JuanWash campaign</b> which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men and women in doing the household chores.<br /><br />As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player <b>JC Intal</b>, supported by his wife <b>Bianca Gonzalez-Intal</b>, as well as actor <b>John Prats</b>, supported by his wife <b>Isabel Oli-Prats. </b><br /><br /><blockquote class="tr_bq"><i>“The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,” adds John Prats. </i></blockquote><br />Local personalities <b>Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario</b> are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2EIvMS42QQ95b0C60ifAhC40SbHhxvqPplrMmBBwAx-hbfYYlK6l_bTOuBEPI0IT9A2oHc8TZxsmpFFnYxx7A7bNkkU96mPVFT5hxOmTbH452A0RjBGmKrWhLoXd-wDvvcl2QNjDOHdjZ/s1600/ariel-men-sam-adjani-anton-del-rosario-kean-cipriano.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Anton del Rosario, Kean Cipriano and Sam Adjani" border="0" class="img" data-original-height="364" data-original-width="515" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2EIvMS42QQ95b0C60ifAhC40SbHhxvqPplrMmBBwAx-hbfYYlK6l_bTOuBEPI0IT9A2oHc8TZxsmpFFnYxx7A7bNkkU96mPVFT5hxOmTbH452A0RjBGmKrWhLoXd-wDvvcl2QNjDOHdjZ/s1600/ariel-men-sam-adjani-anton-del-rosario-kean-cipriano.jpg" title="Anton del Rosario, Kean Cipriano and Sam Adjani" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">L-R: Anton del Rosario, Kean Cipriano and Sam Adjani</td></tr></tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><img alt="Ali Khatibi, Marco Alcaraz and James Deakin" border="0" class="img" data-original-height="364" data-original-width="475" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisKuU1mSN3Qrv98W0x5OpOARpWC_KKpCx0wHhnOgXUhp1eGvgRAEYiGEgo30tlcQvXr9U3RG2fS8ePUVoLH5JA-tX3Uzu8c4veI709iMJ4d4I9fja7AZQ6BbdwPN_mTQqDCWhMAOp8nnGv/s1600/ariel-men-ali-kathibi-marco-alcaraz-james-deakin.jpg" style="margin-left: auto; margin-right: auto;" title="Ali Khatibi, Marco Alcaraz and James Deakin" /></td></tr><tr><td class="tr-caption">L-R: Ali Khatibi, Marco Alcaraz and James Deakin</td></tr></tbody></table><div class="separator" style="clear: both; text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisKuU1mSN3Qrv98W0x5OpOARpWC_KKpCx0wHhnOgXUhp1eGvgRAEYiGEgo30tlcQvXr9U3RG2fS8ePUVoLH5JA-tX3Uzu8c4veI709iMJ4d4I9fja7AZQ6BbdwPN_mTQqDCWhMAOp8nnGv/s1600/ariel-men-ali-kathibi-marco-alcaraz-james-deakin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><br /></div><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisKuU1mSN3Qrv98W0x5OpOARpWC_KKpCx0wHhnOgXUhp1eGvgRAEYiGEgo30tlcQvXr9U3RG2fS8ePUVoLH5JA-tX3Uzu8c4veI709iMJ4d4I9fja7AZQ6BbdwPN_mTQqDCWhMAOp8nnGv/s1600/ariel-men-ali-kathibi-marco-alcaraz-james-deakin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><br />Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.<br /><br />In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.<br /><br />To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoTNtidzQ-1tudXqCeB8p5c9rsa_rkzk6XY3RmKv6uWm2AHOh53u308Y6totCJJjZ7O1R3rSZ4wqVucWVGqMhmFaGHbqvfetzrMIVIxly3_6ZuSKOQYip2WZMzo8Qf6cc9hnz-3BLHDybh/s1600/Ariel+%2523JuanWash.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Ceremonial Handover of 10,000 laundry hours to PCW" border="0" class="img" data-original-height="960" data-original-width="1440" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoTNtidzQ-1tudXqCeB8p5c9rsa_rkzk6XY3RmKv6uWm2AHOh53u308Y6totCJJjZ7O1R3rSZ4wqVucWVGqMhmFaGHbqvfetzrMIVIxly3_6ZuSKOQYip2WZMzo8Qf6cc9hnz-3BLHDybh/s1600/Ariel+%2523JuanWash.jpg" title="Ceremonial Handover of 10,000 laundry hours to PCW" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Ceremonial Handover of 10,000 laundry hours to Philippine Commission on Women (PCW) in support of women empowerment and gender equality in the Household. L-R (front): Lester Estrada, country marketing director for P&G Philippines; Honey Castro, TESDA Women’s Center’s chief of corporate affairs and Information Resource Management Division; JC Intal; Bianca Gonzalez-Intal; Sam Ajdani.</td></tr></tbody></table>Ariel’s #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.<br /><br />The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.</div>

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Ariel Men Push for Gender Equality with #JuanWash

MANILA, Philippines — In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash…

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Tired of waiting for Mr. Right? These 5 women decided to marry themselves instead

<div dir="ltr" style="text-align: left;" trbidi="on">In a time when Mr. Right seems impossible to find, women all over the world are finding that being alone doesn’t mean being lonely. A trend that is sweeping among women is called, sologamy, where women decide to marry themselves. Women dress up, invite their friends and families to a party where they celebrate a non-binding “wedding” to themselves. Women call these ceremonies as “liberating” and independence from men and society’s views on marriage. On the other hand, others have called these narcissistic and nonsense.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLeQ_3zpIEzkNlszOrURvxmRQ0NIQhBRElZEje4SbcW5XSKGkRbatmmjXv-U3fKbdWUdX8yskTq0y3gYpSzJs4Ug5al9ghx_Wc42zTMdtNRFh_N2pz5OplKIq-GQjQDInaH6565h6pBjXZ/s1600/wedding-dresses-1486260_960_720+from+pixabay.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="woman marry herself sologamy" border="0" class="img" data-original-height="720" data-original-width="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLeQ_3zpIEzkNlszOrURvxmRQ0NIQhBRElZEje4SbcW5XSKGkRbatmmjXv-U3fKbdWUdX8yskTq0y3gYpSzJs4Ug5al9ghx_Wc42zTMdtNRFh_N2pz5OplKIq-GQjQDInaH6565h6pBjXZ/s1600/wedding-dresses-1486260_960_720+from+pixabay.jpg" title="woman marry herself sologamy" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo Credit: pixabay</td></tr></tbody></table>These women all over the world are happily saying “I do” to themselves.<br /><br /><b>1. Laura Mesi of Italy</b> - Laura is a 40-year-old personal trainer who got tired of people asking her why she’s single. So, she donned a white gown, had a 3-tier white cake, had bridesmaids and around 70 of her friends and family to celebrate her “wedding” with herself. She said, “I firmly believe that each of us must first of all love ourselves. “You can have a fairy tale even without the prince."<br /><div id="unruly-unit"></div><br /><center><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style="background: #fff; border-radius: 3px; border: 0; box-shadow: 0 0 1px 0 rgba(0 , 0 , 0 , 0.5) , 0 1px 10px 0 rgba(0 , 0 , 0 , 0.15); margin: 1px; max-width: 658px; padding: 0; width: 99.375%;"><div style="padding: 8px;"><div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;"><div style="background: url(data:image/png; display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;"></div></div><div style="margin: 8px 0 0 0; padding: 0 4px;"><a rel='nofollow' href="https://www.instagram.com/p/BZZ6_uMjMdW/" style="color: black; font-family: "arial" , sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" target="_blank">Il mio mini-show...una delle sorprese per i miei ospiti! #sposasingle #sposi #weddinggirls #weddingdress #nozze #lauramesi #felicità #felicidade #fitnessgirl #love #instafollow #girl #follow #girlsfitness #sexy #lauramesisposasingle #ilmiomatrimoniosingle #invitati #ospiti #emozioni #favola #iniziodiunafavola</a></div><div style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by Laura Mesi (@lauramesi) on <time datetime="2017-09-24T01:17:37+00:00" style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;">Sep 23, 2017 at 6:17pm PDT</time></div></div></blockquote><script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script></center><br /><b>2. Linda Baker of US</b> - This was way back in 1993, Linda was also 40 years old when she decided that she marry herself. Linda shared, “It’s about doing things for yourself and not waiting around for someone else to make it happen.”<br /><br /><b>3. Lynne Gollogy from US</b> - On her 40th birthday, she decided to have an all-white wedding for herself. She even booked a honeymoon alone at Rome. Lynne said, “You know, I've had a lot of potentials in the past, but I'm not just going to settle for anyone just so I fit into today's society.”<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNgxd5OJsQGL4BbxrVp5UoDpIhRLzqbDn2w2ueodIOi_0BRcoNIkHKQO4HB1EYg4p4eWXn0BHxIP3ky0x_RWsurWKiQ3CandmSeZTkgByDrcF7HoxOyhHc9eX43UOamRNg4ZhYrOHb0guJ/s1600/lynne+from+the+sun.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Lynne Gollogy from US" border="0" class="img" data-original-height="486" data-original-width="419" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNgxd5OJsQGL4BbxrVp5UoDpIhRLzqbDn2w2ueodIOi_0BRcoNIkHKQO4HB1EYg4p4eWXn0BHxIP3ky0x_RWsurWKiQ3CandmSeZTkgByDrcF7HoxOyhHc9eX43UOamRNg4ZhYrOHb0guJ/s1600/lynne+from+the+sun.png" title="Lynne Gollogy from US" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo Credit: The Sun</td></tr></tbody></table><b>4. Jennifer Hoes of Netherlands</b> - Back in 2003, Jennifer married herself at the age of 30. She was an artist back then and became a tabloid star when she wore a wedding gown full of 200 latex copies of her nipples. She also shared that she had the best wedding night because she had a sound sleep by herself.<br /><br /><center><blockquote class="twitter-tweet" data-lang="en"><div dir="ltr" lang="en">The story of Jennifer Hoes, who married herself on her 30th birthday - 10 min on Aeon Video: <a rel='nofollow' href="http://t.co/e0wLEKkT5o">http://t.co/e0wLEKkT5o</a> <a rel='nofollow' href="http://t.co/PRdoztIgDw">pic.twitter.com/PRdoztIgDw</a></div>— Aeon (@aeonmag) <a rel='nofollow' href="https://twitter.com/aeonmag/status/521775056180228096?ref_src=twsrc%5Etfw">October 13, 2014</a></blockquote><script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></center><br /><b>5. Erika Anderson of US</b> - Erika was 37 years old when she made a vow with herself in Brooklyn, New York. Erika is a proud sologamist who said, “I would describe it as women saying yes to themselves. It means that we are enough, even if we are not partnered with someone else.”<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a rel='nofollow' href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiARqBFA3U_by4cIfaKl5Pm3TTXWa54xPY9gDLI1apAG-8WCG77bF2ffKzSPVzaXXYrsrilUe3-s52b-dFIJHpJSvlL1DGpZwoFIlMf3HjSHctO0wtk3O09JTT7PMPFZRob0lteqYy87Htv/s1600/erika.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Erika Anderson of US" border="0" class="img" data-original-height="460" data-original-width="531" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiARqBFA3U_by4cIfaKl5Pm3TTXWa54xPY9gDLI1apAG-8WCG77bF2ffKzSPVzaXXYrsrilUe3-s52b-dFIJHpJSvlL1DGpZwoFIlMf3HjSHctO0wtk3O09JTT7PMPFZRob0lteqYy87Htv/s1600/erika.jpg" title="Erika Anderson of US" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Photo Credit: wusa9</td></tr></tbody></table>Again, these self-marriages are not legally binding. So, these women are still free to get married with someone if the time comes.<br /><br />Do you agree that this trend is a celebration of self-love or is this being a bit selfish?</div>

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Tired of waiting for Mr. Right? These 5 women decided to marry themselves instead

In a time when Mr. Right seems impossible to find, women all over the world are finding that being alone doesn’t mean being lonely. A trend that is sweeping among women is called, sologamy, where wome…

Read more »