Song lyrics, pageant craze top Philippines’ 2017 Year in Search

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - Google released its annual “Year in Search,” highlighting the 2017 top trending searches in the Philippines. This year’s list shows how much Filipinos stay tuned on hit songs, international events, and television shows.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0_678DTTQU6SLyjgksWiMtNsXLASxbhg7LIvgCJPV2Xa5Nz30jQcdV6AXTM4ViFB368PrzZNlgOuGmjJim9NAM5I2k6Wputj9S3IrfwBR51lgEIuuvu51FmOfcfkRRrhNuQdiVbUrYSL4/s1600/2017-year-in-search-google.jpg" imageanchor="1" rel="nofollow" style="margin-left: auto; margin-right: auto;"><img alt="Despacito and Versace on the Floor lyrics, Miss Universe top trending topics" border="0" class="img" data-original-height="378" data-original-width="730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0_678DTTQU6SLyjgksWiMtNsXLASxbhg7LIvgCJPV2Xa5Nz30jQcdV6AXTM4ViFB368PrzZNlgOuGmjJim9NAM5I2k6Wputj9S3IrfwBR51lgEIuuvu51FmOfcfkRRrhNuQdiVbUrYSL4/s1600/2017-year-in-search-google.jpg" title="Despacito and Versace on the Floor lyrics, Miss Universe top trending topics" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">This year’s top trending searches: Despacito and Versace on the Floor lyrics, Miss Universe</td></tr></tbody></table><br />Landing on the top spot is the lyrics of Luis Fonsi’s song Despacito. The song made headlines in October after it reached over 4 billion views, making it the most watched video on YouTube worldwide.<br /><br /><center><div class="video-wrapper"><div style="height: 0; padding-bottom: 56.21%; position: relative;"><iframe allow="encrypted-media" allowfullscreen="" frameborder="0" gesture="media" height="360" src="https://www.youtube.com/embed/kJQP7kiw5Fk?ecver=2" style="height: 100%; left: 0; position: absolute; width: 100%;" width="100%"></iframe></div></div></center><br /><br />Even top-rising Filipino creator Niana Guerrero caught the Despacito fever and uploaded her video dancing along to the Spanish hit. This year’s second spot goes to the lyrics of Bruno Mars’ Versace on the Floor, a hit from the 24K Magic album covered by several Filipino musicians and creators, including Kris Lawrence and Kristel Fulgar.<br /><br /><center><div class="video-wrapper"><iframe allow="encrypted-media" allowfullscreen="" frameborder="0" gesture="media" height="360" src="https://www.youtube.com/embed/Pq_kDYumXW8" width="100%"></iframe></div></center><br /><center><div class="video-wrapper"><iframe allow="encrypted-media" allowfullscreen="" frameborder="0" gesture="media" height="360" src="https://www.youtube.com/embed/DA2ds8kKm_Y" width="100%"></iframe></div></center><br />The trending topics also reflect Filipinos’ persistent pageant craze. Aside from being this year’s top three trending topic, the Miss Universe pageant landed two spots on the list of trending events. Maxine Medina, who represented the Philippines at the Miss Universe pageant in 2016, is 2017’s top trending female personality. Joining her on the list of the top trending female personalities are other beauty queens: Binibining Pilipinas-International 2017 Mariel de Leon, Binibining Pilipinas-Universe 2017 Rachel Peters, and Miss Universe 1993 Dayanara Torres.<br /><div id="unruly-unit"></div><br />Xander Ford, formerly known as Marlou Arizala, an ex-Hasht5 member, is this year’s top trending male personality. He is also 5th trending search topic overall. The internet sensation made a public appearance on a magazine show after receiving a series of cosmetic treatments. Xander topped the list that mostly included Korean male stars such as Love in the Moonlight’s Park Bo Gum, boy group Children of Empire member Park Hyung Sik, Train to Busan’s Gong Yoo, Weightlifting Fairy’s Nam Joo Hyuk, and God of War’s Kim Joo Hyuk. <br /><br />Further proof of the enduring popularity of Korean pop culture among Filipinos is this year’s list of trending television shows. Goblin, The Legend of the Blue Sea, Love in the Moonlight, Weightlifting Fairy, and While You Were Sleeping are among the top trending Korean TV shows that made Filipino viewers swoon.<br /><br />While this year’s list proves how much Filipinos love entertainment, they also stayed vigilant on national issues. Topping the trending news items is President Rodrigo Duterte’s State of the Nation Address. Searches related to the military’s operations against ISIS-inspired Maute Group in Marawi City and the Martial Law declared in the area were also trending searches on Google this year.<br /><br />“In a way, the Year in Search offers us a glimpse of what we liked as a people, what issues affected us, what sparked our interest, and everything in between that appealed to our emotions the past year,” said Google Philippines Head of Communications and Public Affairs Gail Tan.<br /><br /><b>Overall Top Trending Searches for 2017 in the Philippines</b><br /><br />1. Despacito lyrics<br />2. Versace on the Floor lyrics<br />3. Miss Universe 2017<br />4. Lucia Joaquin<br />5. Xander Ford<br />6. The Voice Teens<br />7. 13 Reasons Why<br />8. Baby Shark<br />9. Perfect lyrics<br />10. FIBA Asia Cup<br /><br /><b>Trending Searches for 2017 by category (Local):</b><br /><br /><b>News</b><br /><br />1. SONA<br />2. Marawi City<br />3. Hurricane Irma<br />4. Bird Flu<br />5. Kian delos Santos<br />6. Covfefe<br />7. Maute Group<br />8. Las Vegas Shooting<br />9. Manchester<br />10. Martial Law in Mindanao <br /><br /><b>Male Personalities</b><br /><br />1. Xander Ford<br />2. Park Bo Gum<br />3. Park Hyung Sik<br />4. Gong Yoo<br />5. Linkin Park<br />6. Rowan Atkinson<br />7. Gilas Pilipinas<br />8. Jake Zyrus<br />9. Nam Joo Hyuk<br />10. Kim Joo Hyuk <br /><br /><b>Female Personalities</b><br /><br />1. Maxine Medina<br />2. Gal Gadot<br />3. Kylie Padilla<br />4. Kim Tae Hee<br />5. Maureen Wroblewitz<br />6. Lee Sung Kyung<br />7. BLACKPINK<br />8. Mariel de Leon<br />9. Dayanara Torres<br />10. Rachel Peters<br /><br /><b>Events</b><br /><br />1. Miss Universe 2017<br />2. FIBA Asia Cup<br />3. Pacquiao vs. Horn Fight<br />4. NBA Playoffs<br />5. Mother's Day<br />6. Mayweather vs McGregor Fight<br />7. ASEAN Summit<br />8. Chinese New Year<br />9. Miss Universe 2016<br />10. Wimbledon <br /><br /><b>Movies</b><br /><br />1. Beauty and the Beast<br />2. Wonder Woman<br />3. Justice League<br />4. Fast and Furious 8<br />5. Fifty Shades Darker<br />6. Logan<br />7. It<br />8. Moana<br />9. 100 Tula Para Kay Stella<br />10. Kita Kita <br /><br /><b>TV Shows</b><br /><br />1. The Voice Teens<br />2. 13 Reasons Why<br />3. Goblin<br />4. The Legend of the Blue Sea<br />5. Love in the Moonlight<br />6. Encantadia<br />7. Weightlifting Fairy<br />8. While You Were Sleeping<br />9. Game of Thrones<br />10. Scarlet Heart<br /><br /><b>Songs and Lyrics</b><br /><br />1. Despacito<br />2. Versace on the Floor<br />3. Baby Shark<br />4. Perfect<br />5. Shape of You<br />6. Titibo-tibo<br />7. Say You Won't Let Go<br />8. Too Good at Goodbyes<br />9. Beauty and the Beast<br />10. How Far I'll Go <br /><br /><b>Apps </b><br /><br />1. Slitherio<br />2. Messenger<br />3. Sarahah<br />4. Summertime Saga<br />5. ROBLOX<br />6. Playpark<br />7. wormate.io<br />8. Mobile Legends<br />9. Tic Tac Toe<br />10. Trivago <br /><br /><b>Phones</b><br /><br />1. iPhone X<br />2. iPhone 8<br />3. HUAWEI Nova 2i<br />4. Oppo F5<br />5. Oppo F1s<br />6. Samsung Galaxy J7 Pro<br />7. Nokia 6<br />8. Samsung Galaxy J2 Prime<br />9. Oppo F3<br />10. Nokia 3310<br /><br />Go to <a href="http://google.com.ph/2017" rel="nofollow" target="_blank">google.com.ph/2017</a> to explore the rest of the 2017 Year in Search stories and top trending charts from the Philippines and around the world.<br /><br /><b>RELATED STORY</b><br /><a href="http://pinoybuzz.blogkorner.com/2017/12/watch-top-10-trending-youtube-videos-philippines-2017.html" rel="nofollow">WATCH: Top 10 trending YouTube videos in the Philippines for 2017</a><br /><br /><center><div class="video-wrapper"><iframe allow="encrypted-media" allowfullscreen="" frameborder="0" gesture="media" height="360" src="https://www.youtube.com/embed/vI4LHl4yFuo" width="100%"></iframe></div></center><b><br /></b> <b>— The Summit Express</b></div>

Song lyrics, pageant craze top Philippines’ 2017 Year in Search

MANILA, Philippines - Google released its annual “Year in Search,” highlighting the 2017 top trending searches in the Philippines. This year...

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LIST: Top 10 companies 'Pinoys aspire to work for' 2017

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - Country’s leading job portal JobStreet.com has recently released its Top Companies 2017 survey, a list that reveals companies that Pinoys dream to work for this year.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg86-WFRORVEXV1N5EVaYIR9Ef8RDhGPh3SV4M4Fqe2WUB0aezEBFZwf8X1_sB23lJ7i9Kg5BYmsoAck2VE7ZB0aQ8fzAU9lrB-V26NRNv6xsW0IeiKRznfSYi-M8fGKCCCqeDtoPxKCctS/s1600/PLDT-makati.JPG" imageanchor="1" rel="nofollow" style="margin-left: auto; margin-right: auto;"><img alt="Top 10 companies ‘Pinoys aspire to work for” 2017 PLDT" border="0" class="img" data-original-height="469" data-original-width="715" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg86-WFRORVEXV1N5EVaYIR9Ef8RDhGPh3SV4M4Fqe2WUB0aezEBFZwf8X1_sB23lJ7i9Kg5BYmsoAck2VE7ZB0aQ8fzAU9lrB-V26NRNv6xsW0IeiKRznfSYi-M8fGKCCCqeDtoPxKCctS/s1600/PLDT-makati.JPG" title="Top 10 companies ‘Pinoys aspire to work for” 2017 PLDT" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">PLDT Headquarter in Makati City. File photo.</td></tr></tbody></table>The survey carried out in May 2017 involved a total of 3,658 respondents coming from different position levels predominantly junior executives and fresh graduates with various specializations.<br /><br />Based on the results of the ranking released on Wednesday, August 30, power distributor Manila Electric Co. <b>(Meralco)</b> was the <b>number one choice of jobseekers</b>, putting last year’s first-placer, food and beverage firm San Miguel Corporation (SMC) to second place.<br /><br />From eighth place last year, Internet-based service Google Philippines snatched the third spot, while international nutrition and wellness multinational giant Nestle Philippines slid down to fourth place.<br /><div id="unruly-unit"></div><br />BPO firm Accenture in the Philippines secured the fifth spot from third place last year.<br /><br />Other firms that made the fourth edition of the list were Henry Sy-owned financial institution BDO Unibank, consumer goods giant Procter and Gamble, top media and entertainment company ABS-CBN Corp., telecommunications giant PLDT Inc, and consumer goods multinational Unilever.<br /><br />1. Manila Electric Co (Meralco)<br />2. San Miguel Corp (SMC)<br />3. Google Philippines<br />4. Nestle Philippines<br />5. Accenture<br />6. BDO Unibank<br />7. Procter and Gamble<br />8. ABS-CBN Corp<br />9. PLDT Inc.<br />10 Unilever<br /><br />While last year’s list showed that a competitive basic salary was the top reason why jobseekers choose to work for a firm, jobseekers this year considered job security as their primary reason. Other factors include career growth offerings, training and development opportunities as well as strong leadership team. <br /><br />“These choices indicate that professional Filipinos are more interested in the long-term gains, as factors that directly affect their professional lives such as career growth offerings, job security, career-enhancing training and development opportunities, and a strong leadership team that can mentor them in their professional trajectory are now more preferred than the short-term offerings such as competitive salaries,” JobStreet said in its report.<br /><br />Check out last year’s <a href="http://pinoybuzz.blogkorner.com/2016/07/list-top-10-companies-pinoys-aspire-to-work-2016.html" rel="nofollow">list</a>.<br /><br /><b>-- Mini, The Summit Express</b></div>

LIST: Top 10 companies 'Pinoys aspire to work for' 2017

MANILA, Philippines - Country’s leading job portal JobStreet.com has recently released its Top Companies 2017 survey, a list that reveals co...

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Google releases Top 10 most viewed YouTube ads in PH

<div dir="ltr" style="text-align: left;" trbidi="on">MANILA, Philippines - As usage of smartphone devices grows, so does the consumption of content. More and more brands are moving from traditional to digital when communicating with their target audience. Clearly, digital has changed the game and this presents opportunities for brands to get even more creative with their ideas.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3mdv36sbh5MMApgU6diuQzGHcrOdmShaO4uwwEP425DQAwagqugSfDK13X1sctpk2QFY734ToJXOKMcJTiEacCyY1dEmGujumUHIA635fC1kI4h2wfUMczigAzdIc6o6_u3-w6RF0RsU/s1600/top-10-youtube-ads-2015.jpg" imageanchor="1" rel="nofollow" style="margin-left: auto; margin-right: auto;"><img alt="most viewed YouTube ads in PH" border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3mdv36sbh5MMApgU6diuQzGHcrOdmShaO4uwwEP425DQAwagqugSfDK13X1sctpk2QFY734ToJXOKMcJTiEacCyY1dEmGujumUHIA635fC1kI4h2wfUMczigAzdIc6o6_u3-w6RF0RsU/s640/top-10-youtube-ads-2015.jpg" title="most viewed YouTube ads in PH" width="560" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Most viewed YouTube ads in PH. Screengrab from Youtube.</td></tr></tbody></table>Take video ads, for example. Now that digital has come to play, videos are no longer just viewable on TV but has found an extended home on the internet where it can reach a wider audience by the millions. This made brands create longer storylines and get more personal and real-time feedback from consumers. <br /><br />Although the power of online videos is undeniable, a more important question is, what type of video content resonates the most with audiences? According to Google Philippines Country Manager Ken Lingan, creating video content and simply sharing it on a video-sharing platform like YouTube do not guarantee views because consumers still have the power to skip ads. What really matters is the quality of the content. “Authentic story, coupled with a complete understanding of consumer passion, is still the key. The platforms may change, but what has not changed is the desire for dialogue and stories. Brands have always been one of the best storytellers and they now have the opportunity to re-fulfill this need,” he said.<br /><br />To recognize the top-viewed YouTube ads in the Philippines, Google released the YouTube Ads Leaderboard for the second half of 2015. It is the first time that all the ads on the Leaderboard are local and because of this, advertisers now know what types of digital content get more attention from Filipino audiences.<br /><br />Topping the list is McDonald’s Papa Na Kita #ALDUBKoTo ad. McDonald’s Philippines Marketing Director Christina Lao shared that social listening is one way to know what audiences really want. When the famous AlDub tandem became a hit, McDonald’s was one of the first brands to respond to their followers’ request. “We got AlDub because people were sending us a lot of tweets to get them as our brand ambassadors. We listened also because AlDub embodies the values and personalities of the brand.”<br /><br />Nestle’s Chuckie Buddy commercial, which made it to the third spot on the Leaderboard, highlights the classic Filipino mother-son relationship where the mom takes on the role of both a mother and a friend and ends with an emotional reminder, “Minsan lang sila bata kaya sabayan mo na.” <br /><br />Ramon Garcia, managing partner at McCann Worldgroup, the creative agency that worked on the Chuckie commercial, emphasized the importance of knowing what the brands stand for. For Chuckie, it’s the concept of “active play” where moms play a major role. This resulted in content that made viewers remember their own mother-child bonding moments.<br /><br />Andrea Raralio, consumer marketing manager at Nestle Philippines, emphasizes the power of storytelling. “At the end of day, it is the story and the brand that the consumers will remember. It will not be about all the froo froo that comes with the ad.”<br /><br />Lady’s Choice Maine Mendoza sinurpresa ang pamilya Mendoza ng Laguna! ad has a different take on Filipinos being family-oriented. Although Maine was featured in the video, it is the Filipinos’ love for family reunions that makes the ad relatable.<br /><br />Eskinol’s Wattpad webisode, landing on the ninth spot, also shows a different way of extending reach via digital. Despite being over five minutes long, the ad caught the attention of the viewers because of its take on teenage love and attraction. Viewers even took their sentiments to the comment box and expressed how they could not wait for the next episode. One viewer even mentioned that it was her first time to finish an ad despite its length.<br /><br />Ken further highlighted the effectiveness of authentic content and how, when married with the digital platform like YouTube, it can create a powerful impact. According to him, this impact resonates so well that the viewers cannot wait to know what’s next, turning them from mere spectators to actual fans. “YouTube was built by and for fans. If you are able to nurture that fan base, you have an amazing pool of viewers that could be your brand ambassadors.”<br /><br />Here's the complete list of most viewed YouTube ads in the Philippines:<br /><br />1. McDonald’s: Papa Na Kita #ALDUBKoTo (1:32)<br /><br /><center><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/hHxE2wdegms" width="560"></iframe></center><br /><br />2. Bear Brand, Nestle: Micronutrient Deficiency Edutainment Video (1:00)<br /><br /><center><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/E_ua03zGppc" width="560"></iframe></center><br /><br />3. Chuckie, Nestle: CHUCKIE Buddy (1:02)<br /><br /><center><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/qmdEQ6eW39s" width="560"></iframe></center><br /><br />4. Resorts World Manila: WOMAN GETS LUCKY IN CINEMA!!! (2:20)<br /><br /><center><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/5J8iGzLmNRE" width="560"></iframe></center><br /><br />5. Tide, P&G: Tide AlDub Commercial of Alden and Maine for Tide6! #ALDUBabaTide6 (0:52)<br /><br /><center><iframe allowfullscreen="" frameborder="0" height="350" src="https://www.youtube.com/embed/H34LkxHjnzI" width="560"></iframe></center><br />6. Lady’s Choice, Unilever: <a href="http://www.youtube.com/watch?v=1vppHoY4_8I" rel="nofollow" target="_blank">Maine Mendoza sinurpresa ang pamilya Mendoza ng Laguna</a>! (2:58)<br /><br />7. Jollibee: <a href="http://www.youtube.com/watch?v=ZQN6-l5_6Rk" rel="nofollow" target="_blank">The Voice Kids I Love You Sabado!</a> (1:32)<br /><br />8. Globe: <a href="http://www.youtube.com/watch?v=3850g4ZeoBg" rel="nofollow" target="_blank">Express all your emotions inside and out with GoSurf </a>(0:30)<br /><br />9. Eskinol, Unilever: <a href="http://www.youtube.com/watch?v=AkTACq1Dtfo" rel="nofollow" target="_blank">Eskinol on Wattpad: Face to Face Episode 2</a> (5:40)<br /><br />10. Knorr Philippines, Unilever: <a href="http://www.youtube.com/watch?v=zeq4H07ZUAE" rel="nofollow" target="_blank">Asim Kilig #KinikiligKumain MTV</a> (1:01)</div>

Google releases Top 10 most viewed YouTube ads in PH

MANILA, Philippines - As usage of smartphone devices grows, so does the consumption of content. More and more brands are moving from tradit...

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